Kim Brown & Associates

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Media Placement
The major benefit of utilizing Kim Brown & Associates for media placement is our buying power. We are currently spending 3.5 million on TV and 2.8 million on radio. With this kind of clout in the market we are able to negotiate our annual rates 25% lower than the market average. We book our schedules in advance to secure our negotiated annual rates and station inventory. By doing this we are able to negotiate “Added Value” as well as guarantee that schedules will air as placed. We monitor our schedules throughout the year to make sure that stations and programs are posting against the media schedules and make necessary changes when needed. We have all the research tools necessary to help us effectively negotiate the most efficient media schedules for our clients. The programs that we subscribe to are:

Strata – TV/Radio/Print/Newspaper Buying Program
Arbitron/Nielsen – Ratings Data
Squad – Market Cost per Point Information
CMR – Competitive Information
Scaroborough – Qualitative Information